December 13, 2013 – Montreal, Canada – After six years in development, Assos is honored to introduce the new industry benchmark in cycling shorts, the S7. Assos created a new generation of cycling ...

Trickle-down tech isn’t limited to bike components; ASSOS has woven elements of its premium Equipe RS racing range into the new, lower-priced Equipe R S9 bib shorts. Priced at £155 / €180 / $210, the ...

ONE HAPPY ASS. While the title could as easily apply to the state of my persona, it certainly does apply to a certain part of me. It is nothing but a pleasure to get anything from Assos. The newest ...

Telling a bike rider to try a pair of Assos shorts is like telling a gearhead to get behind the wheel of a Ferrari. The product is beautiful, impeccably thought out and insanely expensive. There's not ...

Assos has launched the Equipe RSR S9 Targa shorts, claimed to be the company's “fastest” bib shorts and arriving as the Swiss brand’s new flagship offering. The new shorts are said by Assos to be ...