Imagine it is Friday night. You are tired, the kitchen is empty, and you ask your Echo Show to help you figure out dinner. In the past, Alexa might have suggested a few local spots or pulled up a menu ...

From ordering pizza to buying concert seats, Alexa’s new ad format aims to eliminate clicks and streamline purchasing. As Prime Day kicks off today, Amazon is debuting Alexa+ Agentic Ads on its Echo ...

Amazon users are pressing a federal appellate court to reinstate their lawsuit accusing the company of wrongly targeting ads based on people's voice interactions with Alexa-enabled devices. In papers ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

Amazon is making the case that conversational and agentic shopping aren’t future concepts — they’re already reshaping how consumers discover, compare and buy products. As AI assistants become shopping ...

Alexa, buy me the pizza I just saw in that commercial. Amazon will harness agentic AI, which can determine the steps needed to solve a problem or come up with a solution, to create a new ad format for ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...

In the new Super Bowl ad, Chris Hemsworth meets playful Alexa. The commercial starts with Hemsworth walking in to see Pataky casually chatting with Alexa+. He instantly assumes the AI has bad ...