It's become the great economic paradox of the media services business: Media agencies have spun themselves off from full-service ad agencies to become financially independent - with their own P&Ls - ...

WOODMERE, Ohio, June 28, 2016 /PRNewswire/ -- MarshBerry has released their biennial 2016 Agency Compensation Report. The study aims to determine how salaries, commissions, bonuses and employee ...

Advertisers paying agencies by labor and time is losing momentum. What’s gaining favor? As advertisers look to simplify their agency compensation models, some are moving towards pay based on a ...

As agencies adopt programmatic practices, their compensation models are also evolving to accommodate emerging technologies, new client needs and transitioning costs of operations. Though several ...

Fees remain the most common way for marketers to compensate advertising agencies, according to the 2013 Trends in Agency Compensation survey released by the Association of National Advertisers (ANA).

The issue of compensation, particularly for those agencies providing interactive media services, is an important one. The resolution will determine what level of service and be provided, what kind of ...

Alleged kickbacks and rebates have stirred suspicion and distrust between advertisers and agencies following the recent report from the Association of National Advertisers. Yet the controversy over ...

The Association of National Advertisers recently released the 17th edition of its "Trends in Agency Compensation" report. The subsequent headlines in the trade press trumpeted the finding that ...

A Federal Reserve news release said the proposed rule, which is being issued pursuant to the Dodd-Frank Wall Street Reform and Consumer Protection Act, would apply to financial institutions with more ...

The vast majority of marketers pay agencies based on labor cost, the way contractors like plumbers get paid. This approach turns agencies into vendors, not partners. It encourages agencies to pad ...

More than 67 percent of major U.S. advertisers use labor-based compensation agreements with their advertising agencies, up from 53 percent in 1997, according to New York City-based Association of ...