With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

Google today launched the Privacy Sandbox for Android. The intention is to make ad tracking on Android more secure and private without using the “blunt” method ...

Android seems ready to take on iOS in another area: advertising privacy. In a blog post, Google announced that the Privacy Sandbox, a technology it revealed last year ...

As Apple pushes on with its anti-tracking features on iOS and Google continues to refine its Privacy Sandbox for serving targeted web ads without third-party cookies ...

Posts from this topic will be added to your daily email digest and your homepage feed. The Privacy Sandbox on Android beta is limited to a small number of Android 13 ...