Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. B2B transactions ...

In today's dynamic business landscape, many companies often find themselves at a crossroads. Do they continue focusing only on their consumer-facing B2C offerings, or do they venture into the ...

For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” In other words, they were told to modernize their strategies ...

As consumers we’re used to highly personalised, relevant and emotionally engaging marketing from the likes of Amazon, Red Bull and Lego. Amazon, for example, can predict with impressive accuracy the ...

Trying to figure out what ‘b2c sales meaning’ really is? You’re not alone. With online shopping changing all the time, and ...

There’s no law that says B2B messages must be turgidly written. They need warmth and humor, especially at this time of year. For one thing, making customers “a part of your company journey is the ...

As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.

Building effective and high-converting B2B product pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. Business decision-makers are now conducting ...

Whether you're selling cars, shampoo, clothing, or legal services, the decision to buy what you're selling is always made by a person. That fundamental principle is deeply ingrained in consumer ...