This collaboration with Lufthansa shows how far car design influence is now stretching ...

BMW Group’s Designworks and Lufthansa Technik have partnered to create a luxury cabin concept called ‘The Bow.’ The cabin ...

Add Yahoo as a preferred source to see more of our stories on Google. On Olympic Blvd in Santa Monica, California, a single-level white building sat back from the street. Simple and organized in ...

Designworks, in Santa Monica, California, is one of three global creative consultancies wholly owned by the BMW Group. In addition to penning industrial products for John Deere, Starbucks, North Face, ...

In some ways, The Icon, a futuristic boat from German manufacturer Tyde that was designed by BMW group subsidiary Designworks, is a bit like the Tesla Cybertruck. Just as the latter threw out the rule ...

Designworks, the innovation studio of the BMW Group, is celebrating its 50th anniversary. The studio plays a key role in the design and development of some of the automaker’s most popular and ...

BWM i is invading the third dimension with its new electrified wingsuit. BMW Group claimed that it is the first of its kind. BMW i's Will Power the First Electrified Wingsuit; Australian Professional ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More BMW recently located its Designworks product design studio to the heart ...

Designworks is a global creative consultancy with a focus on strategic innovation and design. Over the past 50 years, it has become renowned for creating innovative and impactful designs across a wide ...

The last time Thermaltake and DesignworksUSA, BMW's design subsidiary, teamed up, the pair created one of the most innovative PC cases on the market: the Level 10 PC case. The two have gotten back ...