Because periods are just SO taboo and god help us if we had to be reminded that half the population really do bleed once a month, real life sanitary towels have never, ever before been shown in TV ...

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Sanitary towel and tampon ads don't exactly portray periods in the most realistic way. If it's not strange-looking blue liquid being poured on pads, it's women jumping around splashing each other for ...

Add Yahoo as a preferred source to see more of our stories on Google. Periods can be messy. People know this. It rankles, then, when advertisers soak tampons and pads in that blue liquid used in ...

“No blood should hold us back” flashes up on the screen, and it makes me want to punch the air. (Maybe I did. I’m not telling.) In the context of the Red.Fit campaign, which aims to educate women on ...

Sanitary towel brand Bodyform has switched out the usual blue dye for something a little bit more realistic: blood. And, people are absolutely loving it. The ad features women bleeding after hours of ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

We're so accustomed to seeing period blood depicted as blue liquid in advertising that many of us never even question it. Marketers may think they're making periods more palatable by sanitising them ...

When you imagine an ad for sanitary napkins or tampons, what comes to mind? Maybe a girl doing cartwheels on the beach while wearing white jeans, followed by a test tube of blue liquid being poured ...