Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

Depending on who you ask, talking about car companies making clay models during the designing process will elicit either an "I'm sorry, what?" or "Well of course." Sculpting facsimiles of in-progress ...

Following is a transcript of the video. Narrator: Every automobile you've ever seen once started as a full-size carefully sculpted clay model. Constructing these models can cost automakers hundreds of ...

It’s no secret that Rivian is working on a more affordable model line based on the so-called R2 platform that will go into production as early as 2025-2026, as the American EV company’s Chief ...

Back in March, we found out that Dutch designer and coachbuilder Niels van Roij had already selected the next project that would mesmerize or appall an entire world (beauty is in the eye of the ...

As pajama-bottomed prisoners of Zoom will attest, the digital takeover of the physical world feels nearly complete. From CGI Marvels and NFT artists to automated gearboxes and autonomous cars, the old ...

"Yes, yes, yes, yes, no!" should be the caption for this photo because it will get every shooting brake fan in the world all worked up for no good reason. Yes, this is a depiction of the Mercedes-AMG ...