The new identity looks like a simple design update. It serves as a succession plan for the world’s most famous product.

It’s a different kind of New Coke.

Coca-Cola stock rose 0.69% after the company unveiled an AI-driven global rebrand ahead of its July 28 earnings report.

The Coca-Cola Company has reimagined its bottles and cans to improve its brand consistency and tap into its 'iconic heritage' ...

Add Yahoo as a preferred source to see more of our stories on Google. Shelves in a grocery store stacked with bottles of Coke Zero and Diet Coke. - MDV Edwards/Shutterstock Coca-Cola has been a ...

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...