Unlike traditional museums, which typically adhere to a strict “look but don’t touch” policy, The Color Factory in San Francisco encourages guests to fully immerse themselves in the exhibits. Each ...

On August 20, Color Factory, a collaborative interactive exhibit that celebrates color and creativity, debuted 16 vibrant pop-up installations in its gigantic 20,000 square foot space in SoHo’s Hudson ...

In case you weren't already aware of the lore of The Color Factory (perhaps you took an Insta cleanse?), the first version of the exhibit was only meant to last a month; it ended up being so popular ...

Everyone loves a splash of color. In fact, last year Psychology Today reported that color is an important stimulus for the brain, and can enhance mood and memory, lower blood pressure, and more. But ...

A new kind of haunted experience is coming to Chicago this fall. Color Factory, the immersive art experience, will soon unveil its latest creation: Haunted Hues. Stream NBC 5 for free, 24/7, wherever ...