The 2026 Competitive Marketing Summit in Denver explores “The Art of Competitive Marketing” with keynotes by Renee Murphy and Ritu Kapoor on AI and strategy. The Summit delivered immense value—from ...

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us ...

Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even though they're household names. When Geico runs another spot featuring its ...

Specifically, we compare free and cued recall, attitude accessibility and valence, and purchase intentions, for high-share and low-share brands in two mature markets, manipulating levels of target ad ...

Ron R. Browning is the CEO of Intellibright, a leading Austin-based digital marketing agency and multi-year winner of the Inc. 5000 award. Every year, digital marketing undergoes a momentous shift in ...

When the subject is the relative positioning of competitors across the market landscape, leadership is interested, engaged, and more than willing to debate. Over the years, I've developed several ...

In contemporary business, where change is the only constant, establishing a robust presence in the market is a fundamental challenge. Marketing has become an indispensable tool to help enterprises ...