When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. ALEXANDRIA, Va.—In a bid to improve local cross-screen measurement, Cross Screen Media and the ad ...

Brands and their agencies still have some distance to go on getting their menu plan in place for cross-screen video advertising. We all know that a solid plan is diversified, targeted, measurable and ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Evan Schwartz, CEO at ActionX. Brands are ...

An icon in the shape of a lightning bolt. Impact Link Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up ...

"Cross-screen" is overtaking "mobile-first" as a buzzword for marketers these days, but with significant challenges in tracking and creating compelling content, few marketers are truly ready to tie ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ernie Cormier, CEO at Nexage. At first ...

Appier, an advertising technology startup, has raised a $6 million Series A from Sequoia Capital. The company, which is based in Taipei and has offices in Singapore and San Francisco, develops tech ...

According to The State of Media Advertising by 4C, (a leader in data science and media technology) as consumer attention is increasingly split across screens, marketers are looking holistically at all ...

Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising's biggest event this this week, and a consistent theme in their messaging appears to be ...

Xperi’s TiVo also reported that Bush, Telefunken, JVC and Panasonic smart TVs Powered by TiVo are rolling out across Europe When you purchase through links on our site, we may earn an affiliate ...

NEW YORK--(BUSINESS WIRE)--Yahoo, the premier global media and technology company, today announced a partnership with Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad ...

Cross Screen Media, a leader in local CTV advertising software and solutions, has tapped the ad tracking firm, AdImpact, to deliver real-time intelligence on local broadcast advertisements. As part of ...