While soon-to-be 53-year-old Gatorade has been extra aggressive in recent years as competition has heated up among other up-and-coming rivals, the brand’s chief, Brett O’Brien, says even more ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

Last November, Paige Bueckers became the first college athlete to sign with Gatorade. The deal was a multi-year partnership advertised as a way to “drive impact on the women’s game.” Now, we finally ...

In a viral post on X (formerly Twitter) a year ago, Paige Bueckers shared one of her favorite drinks. She joked a “Shirley Temple hate to see me coming.” Now starring for the Dallas Wings in the WNBA, ...

San Diego Padres star Fernando Tatis Jr. and Gatorade are joining forces once again. A year and a half since the sports drink company signed the shortstop to its endorsement roster, Tatis Jr. and ...

Gatorade isn’t the first company that comes to mind when you think of tech, but the sports drink brand is working on a few gadgets designed to boost your athletic prowess. We got a chance to see some ...

In October 2024, just before his freshman season at Duke, Cooper Flagg signed an NIL deal with Gatorade. That partnership will continue after the Dallas Mavericks selected him in the 2025 NBA Draft, ...

Dallas Wings rookie Paige Bueckers debuted the new Gatorade flavor made in her honor following her team's 80-71 win over the Golden State Valkyries on Tuesday night. As one might've surmised by ...