New state privacy laws have brands and agencies adopting privacy-focused solutions for the safe handling of data. Data clean rooms are one product that has received the lion’s share of attention, as ...

The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...

Snowflake is buying Samooha, a startup developing a "cross-cloud" data collaboration suite, the companies announced this morning -- adding to the list of big tech acquisitions leading up to the ...

Businesses don’t operate in a vacuum, no matter what size they are. The interdependent relationship between suppliers, partners, vendors, employees and customers requires compliant and secure data ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer is launching dynamic querying capabilities for its Data Clean Room, enabling marketers and users with or without SQL expertise to effortlessly query data in ...

Think back to before AI dominated adtech headlines, and clean rooms were all the hype. They promised to solve issues such as siloed data, eroding identifiable signals, and increasingly strict privacy ...

Data collaboration platform LiveRamp is acquiring data clean room software provider Habu in a cash and stock transaction valued at approximately $200 million, the companies announced. The acquisition ...

Data clean rooms have been around for a while, but 2022 brought data clean rooms to the forefront of conversations as the concept scaled and was adopted among more agencies, marketers, and publishers.

The data cloud provider is buying Samooha, a developer of software that simplifies the process of building and operating a clean room system for sharing data under governed conditions. Data cloud ...

In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...

CHICAGO--(BUSINESS WIRE)-- NIQ, a leading consumer intelligence company, today announced the launch of its data clean room on Snowflake, designed to enable both data enrichment and outcome measurement ...