Today’s businesses are trying to find the best way to balance the mountain of data and statistical analysis with creative out-of-the-box ideas, all while never losing sight of the artistry and ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...

Forbes contributors publish independent expert analyses and insights. I cover female entrepreneurship, visibility, and personal branding. Valued at over $104.2 billion, the creator economy, as ...

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

Every year, data storage company Western Digital holds an innovation bazaar, bringing employees together to brainstorm ideas for the next big thing in data infrastructure. Last year, the event had a ...

Marketing has evolved dramatically, driven by the convergence of creativity, technology, and data. Once separate, these forces now work in harmony to create personalized consumer experiences that ...

As the tidal wave of data grows at hyperspeed, it threatens to crush creativity. Great and unusual ideas are being mercilessly pulled out to sea until they become so watered down, they’re ...

Data is one of the most exciting sectors to be involved in at the moment. We’ve just spent two years poring over graphs and statistics about the pandemic, and many industries are about to embark on ...

AI can be creative, and if you still believe it lacks a crucial human spark – how long before that spark is replicated and surpassed? While the neurological mechanics of AI creativity are inspired by ...

In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our relationship with data ...

Hypercasual is undeniably a data-driven industry. To reach the top of the charts you need a performance-driven mindset, a decision-making process based almost entirely on data, and the ability to ...

Does data or creative distinguish the best of today’s B2B campaigns or – like Leonardo da Vinci demonstrated – does true genius emerge from combining art and science? Lucy Fisher investigates As we go ...