Lyft addresses recent concerns over its surge pricing model by clarifying its pricing algorithm. Discover how these changes aim to enhance transparency and improve rider experiences amidst ongoing ...

New York is regulating targeted pricing algorithms to ensure transparency and prevent discrimination. The 2025 APDA requires ...

Companies are increasingly using pricing algorithms and other AI systems to develop and improve their ability to promptly respond to market conditions, innovate product offerings, and set prices.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. AI offers immense retail value, but its "surveillance ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.