IMAX brass doesn't believe Disney's recently announced "new format" Infinity Vision really adds anything for audiences.

Disney has launched its Infinity Vision premium certification to offset Avengers: Doomsday’s loss of IMAX screens to Dune: Part Three, sparking debate over its potential role in the premium cinema ...

Disney kicked off a new era for theatrical releases on Thursday, announcing the launch of Infinity Vision at CinemaCon. In collaboration with global theatrical partners, the new premium large format ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Disney Studios has announced Infinity Vision, which it describes as a new certification for ...

With Avengers: Doomsday and Dune 3 vying for IMAX theaters during the same weekend, Disney lost out. Both films will premiere Dec. 18, 2026, but only Dune 3 will be receiving the full IMAX experience.