Duracell has claimed rival Energizer's new ad campaign caused the company to suffer "irreparable reputational harm." - John Thys/AFP/Getty Images America’s top battery brands are locked in a power ...

(Reuters) - Duracell has failed in its effort to dismiss a lawsuit claiming it violated Energizer Holdings Inc's (ENR.N) trademark rights by using a pink bunny on battery packages that closely ...

Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...

(CNN) – Duracell is suing Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In its lawsuit, Duracell alleges Energizer’s new ad campaign falsely states its ...

BETHEL — Two of the biggest battery makers in the country are about to fight over a pink bunny. The iconic Energizer Bunny, known by generations of consumers as the drum-banging stuffed toy that keeps ...

(CNN) — America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...