Banning dynamic pricing would not make prices fairer. It would make them stickier, and, in many cases, higher. Lawmakers ...

As a strategy, dynamic pricing is largely based on factors including market trends, historical data, how much competitors are ...

A preprint study published by researchers at George Washington University presents evidence of social bias in the algorithms ride-sharing startups like Uber, Lyft, and Via use to price fares. In a ...

There is no evidence to suggest that UK supermarkets are using algorithm-driven dynamic pricing at present, but they are testing digital price displays ...

Earlier this year, New York enacted its Algorithmic Pricing Disclosure Act, a first-of-its-kind statute that requires certain businesses to include a written disclosure if a price is set using an ...

From Taylor Swift to the WNBA, dynamic pricing is making live events unaffordable. We explore why ticket prices are soaring ...

There’s a myth that airlines use cookies to monitor flight searches and increase prices when they think you’re interested.

An unexpected choice led to a dramatic increase in the cost of a flight.