There’s a myth that airlines use cookies to monitor flight searches and increase prices when they think you’re interested.

An unexpected choice led to a dramatic increase in the cost of a flight.

AI-powered airfare tools are transforming how travelers find and book flights, using predictive algorithms, real-time tracking, and natural language search to surface hidden deals and optimal booking ...

(New sNatio n) — What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing to spend. About 3% of Delta’s domestic ticket prices are ...

Flying is about to get a lot more personal. Delta Air Lines announced that it’ll use artificial intelligence (AI) to individually determine 20% of its ticket prices by the end of the year. Currently, ...

As a strategy, dynamic pricing is largely based on factors including market trends, historical data, how much competitors are ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...