Disney kicked off a new era for theatrical releases on Thursday, announcing the launch of Infinity Vision at CinemaCon. In ...

I'm planning to buy myself one of Apple's Vision Pro headsets eventually — once the price has come down a bit, in a future generation of the device. And a newly announced immersive Marvel experience ...

On its surface, Marvel’s new “immersive story” What If…?, available to Apple Vision Pro users starting Thursday, seems like a win-win. Marvel gets to mess around with how to combine storytelling and ...

Marvel’s upcoming What If…? – An Immersive Experience is due to launch on May 30th, a new trailer reveals. Coming exclusively to Vision Pro, the hour-long experience will take players between AR and ...

Hands-on reviews of the new Vision Pro Marvel app What if…? are in, and are best described as mixed. One reviewer said that it was “maybe the best hour I’ve spent on the device since I got it,” while ...

There’s no shortage of discourse surrounding Apple Vision Pro. Is it a flop? The future? Something in-between? Most of the narratives have little to do with actually using the device, though. After ...

Following the launch of the Vision Pro headset last year, Lowe's hardware stores began offering an in-store Apple Vision Pro experience to try out its 3D "Style Studio" app and experience for kitchen ...