Facebook’s algorithm 1 is its superpower — and its kryptonite. Yes, it leads to higher engagement that earns the company billions of dollars, but it’s also tied to some of the company’s biggest ...

Algorithm shift: Meta now prioritizes repeated views, saves, and private shares over simple completions, boosting content that delivers lasting value. Demographic advantage: Facebook’s older, ...

As of May 2026, the social media landscape has fractured into three parallel distribution systems on Facebook, each with its own ranking logic, while niche platforms are rewarding hyper-specific ...

In a 5,000 word post that was first published to Medium, Nick Clegg, Facebook’s vice president of global affairs, defended the algorithm, arguing that what you see in the News Feed is as much your own ...

Facebook is broken, says whistleblower Frances Haugen, who worked on the company’s civic integrity team. In testimony before Congress and in the media, Haugen has argued that the social giant’s ...

Facebook whistleblower Frances Haugen urged Congress to “change the rules that Facebook plays by” and regulate the platform’s algorithm when she testified before the Senate on Oct. 5. By the end of ...