CARLSBAD, Calif.--(BUSINESS WIRE)--The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure’s color in seconds, with no downtime and no ...

An expert snag-er shares his best proven tips and creative hacks to save your favorite baits from rocks, trees, stumps, and snags. Hooks catch more than just fish. Snags are an annoying reality ...

My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...

Chain pickerel are a nuisance. At least that’s how a lot of bass anglers think of them. Throughout their huge range, pickerel share many of the same waters as largemouth and smallmouth bass and are ...