Long before we had the GEICO gecko, the insurance company had another recognizable mascot — the caveman. The caveman became a staple for GEICO as they released a series of commercials around the idea ...

Is finding a way for marketers to beat commercial-zapping DVRs and helping networks to cure the distressed state of TV comedy so simple that a caveman could do it? ABC's decision last week to ...

Using one's acting abilities to promote major corporations may not be every aspiring thespian's dream, but commercials can be a fruitful and impactful path to take. Stephanie Courtney, who plays ...

If you’ve ever found yourself awake at night, still bothered by something somebody said years ago, you might find yourself relating to a certain insurance mascot more than you would have imagined ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like characters ...

Geico's campaign to identify the best of its many memorable commercials is a no-brainer -- it's the Cavemen. End of debate. This series of commercials, created by the Martin Agency, had modern-day ...

Even cavemen need to get out on the town now and then. So insurance provider Geico is taking its trademark Neanderthals out dancing, via an interactive promo campaign running on the Ecast in-bar ...

The 10 moronic GEICO television ads with the tagline, "So easy, a caveman can do it," have spawned an interactive Web site and a TV show on ABC, "Cavemen," to air with Angie Harmon this fall. Sure, ...

A few weeks ago, word arrived that the Geico cavemen—those Neanderthal chaps who appear in some of the car insurer's television ads—might get their own sitcom on ABC. It's early days, of course. (A ...