AdExchanger

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

For the first time, Unity's audiences are available for ad targeting outside the Unity platform, with Index extending Unity’s ...
adexchanger

Big Platforms Are Embracing Gaming, But Ad Spend Still Lags

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

Digital Culture Group in Collaboration with Ghost Gaming Creator Network Prove Gaming As A Precision Growth Channel

Gaming is rapidly evolving from a branding channel into a measurable growth engine for advertisers—and a new campaign from ...
Seeking Alpha

Mobile Gaming Now a Mainstream Consumer Channel Driving Purchase Impact for Brands, Axon by AppLovin and Kantar Report Finds

PALO ALTO, Calif.--(BUSINESS WIRE)-- AppLovin (APP) Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today released Mobile Gaming: The New Mainstream Consumer Channel, a new ...
techtimes

Streaming Success Blueprint: Expert Tips to Grow Your Gaming Channel and Build a Loyal Audience

Building a loyal gaming audience through strategic streaming and content creation to achieve growth and lasting success in today’s dynamic gaming landscape. Pixabay, The gaming content creation ...
Morningstar

Mobile Gaming Now a Mainstream Consumer Channel Driving Purchase Impact for Brands, Axon by AppLovin and Kantar Report Finds

Source: Kantar Mobile Gaming: The New Mainstream Consumer Channel, reveals that mobile gaming is a daily habit for most players, with 70% playing every day, making it one of the most consistent, ...