Gatorade is updating the labels on its electrolyte sports drinks and preparing a new product that it claims will hydrate you longer.

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes.

Take a journey through the history of Gatorade bottles. The design, shapes, and sizes have transformed over six decades of ...

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated packaging. The PepsiCo-owned brand announced the changes in a news release ...

Add Yahoo as a preferred source to see more of our stories on Google. Gatorade bottles outside - 6428W Digital Art/Shutterstock Staying hydrated isn't just an excuse to lug around an adorable (and ...

It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade. PepsiCo, which owns Gatorade, announced Thursday a sweeping makeover of the brand in response to ...

Add Yahoo as a preferred source to see more of our stories on Google. Gatorade has become commonplace in American athletics, but is it healthy? Gatorade, the popular performance drink found at ...

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NEW YORK (CNN) — Gatorade's newest beverage doesn't look or taste like its other neon-bright drinks. In fact, it's just water. The PepsiCo-owned brand, best known for its fruit-flavored sports drinks ...