Years before it became associated with an algorithm-driven playlist on streaming services, hyperpop was an unruly and nebulous internet subculture driven by independent musicians obsessed with pop ...

In 2014, music fans and critics began paying close attention to a mysterious group of artists who’d started releasing tracks online. They were part of PC Music, a loose electronic-music collective ...

"Being music," in the all-encompassing sense, seems to be the aspiration of the genre 100 gecs has come to represent: hyperpop. Since the 2010s, that name has been a controversial catch-all for a ...

“Looking for Subculture?” asks a bouncer at the L.A. club Catch One. “In more ways than one,” I reply as I pull out my ticket to the hyperpop rave happening inside. As a turquoise band is wrapped ...