ITV and YouTube have announced a new distribution and commercial partnership which will see ITV joining YouTube’s partner programme enabling hundreds of hours of ITV content to be made available to ...

ITV, the UK commercial broadcaster has agreed a new partnership, through WPP Media, with Google to sponsor all of its ...

ITV and YouTube have announced a new distribution and commercial partnership that will see ITV joining YouTube’s partner program, which will make hundreds of hours of ITV content available to viewers ...

Fru Hazlitt, ITV's new managing director of commercial and online, has restructured the broadcaster's commercial team, bringing on Channel 5 executive Kelly Williams. Hazlitt, the former chief ...

ITV has unveiled the launch of BE Studio – a full service creative studio to produce Ad Funded Entertainment (AFE). BE Studio will help brands build emotional connections with ITV’s audience through ...

ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...

Full episodes of ITV shows including I’m A Celebrity… Get Me Out Of Here! and The Masked Singer will be put on YouTube as part of the broadcaster’s digital strategy. The channel will join YouTube’s ...

Commercial broadcaster ITV aims to move away from its reliance upon traditional advertising breaks as its aims to boost its online ad sales. Fru Hazlitt, director of commercial and online operations, ...