Add Yahoo as a preferred source to see more of our stories on Google. On the Thursday, April 16, 2026, episode of The Excerpt podcast: American brands built who we are. As the U.S. marks its 250th ...

While the company today is known for icons like Tide detergent and Pampers diapers, in the 19th century P&G made candles.

This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...

This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...

Did you know that Coca-Cola was a failed cure for headaches? We like to believe that every great invention starts with a genius plan. But sometimes, success sneaks up when no one’s looking. Some of ...

From Motown legends to roaring motorcycles, these iconic American brands reveal how innovation and culture collided and ...