Most people assume this digital diet consists of neutral facts and harmless pictures. But what happens when the images ...

Polarisation of opinions across communities can lead to social conflict, reputational damage and the disruption of operations and markets. Social influence models have been widely used to better ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In today’s marketing landscape, attribution models are commonly ...

Influence analysis examines the impact of individual data points or small subsets of observations on the fitted parameters and predictions of a regression model. Central to this endeavour are ...

Full Circle Insights updated its Campaign Influence app with three customizable campaign influence models designed to help users measure campaign success by leveraging insights beyond first and last ...