The following is a guest post by DJG. Over the past five years the average cost of a single post from a social media influencer has risen dramatically, according to new data released from IZEA ...

Influencer Marketing is an industry in transition. Influencer Marketing is at an inflection point. Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

This month, U.K.-based online creator platform Fanvue announced the top ten finalists of the inaugural "Miss AI" beauty pageant, and none of them are real. The contestants only exist on social media ...

Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...

The influencer gold rush is officially on! What was once dismissed as a pipe dream is now a legitimate career path with serious cash potential. From landing content creator jobs to making their own ...

The SAG-AFTRA National Board voted to create an influencer and digital creator committee, taking another step to bring influencers into the world of TV and movie stars. The move is an acknowledgement ...

When American fitness influencer Ashton Hall visited Rwanda this week, his itinerary stretched far beyond Kigali. Alongside local content creators, including his host 'Kagarara', he explored ...