Fans call it "the best" flavor.

The next time you walk down the chip aisle at your local grocery store, some bags may look a little different.

Lay's 3 New Chip Flavors Inspired by Tailgating Classics 'Don't Hold Back' originally appeared on Parade. Lay's is kicking off football season a little early with three new chip flavors inspired by ...

Add Yahoo as a preferred source to see more of our stories on Google. Various flavors of Lay's potato chips on store shelf - James Leynse/Getty Images Lay's produces hundreds of flavors of potato ...

Lay's potato chips are getting a new look–and some varieties are getting new recipes to match. The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with ...

Angled image of multiple bags of Lay's chips in international flavors - Annie Fitzgerald-Chambers / Tasting Table Few chips are as iconic on store shelves as Lay's. The time-tested recipe of crisp, ...

PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...

Lay’s potato chips is changing its big yellow bags to remind people that potato chips come from, what else, but potatoes. The company announced last week that it is launching “the largest brand ...

WASHINGTON — Lay's is undergoing a makeover as the company moves toward showcasing its potatoes. PepsiCo announced that Lay's would undergo the largest brand redesign in Lay's 100-year history. The ...