Almost no one can say.​ That's the disconnect I've heard in conversations with hundreds of marketing leaders over the past ...

Don Dodds is the founder of M16 Marketing and PIEARM helping brands turn strategy, websites, AI and SEO into scalable revenue growth. Marketing is moving faster than ever. AI can generate content in ...

Vanity metrics have been a sugar rush for marketers for nearly two decades, but they’re ultimately unsatisfying. Clicks, likes, page views and time-on-site may look impressive on a dashboard or great ...

E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...

Nike is replacing one-off marketing moments with year-long marketing systems. The new playbook works at any budget.

Content in marketing is not new, even if the term content marketing is. No one ever intentionally produced marketing content that was anything other than persuasive, interesting and informative to its ...

Face it, most generic direct marketing is so irrelevant that we rarely even notice it doesn’t apply to us before trashing it. Personalized direct marketing, however, can make a lasting impression—even ...

Real estate marketing is essential for attracting clients and closing deals. However, many agents struggle with ineffective marketing strategies that fail to deliver results. Understanding the reasons ...

Trust – it’s the daily buzzword in B2B marketing, with pretty much every marketing department and agency laying claim to it in some way. Trust – it’s the daily buzzword in B2B marketing, with pretty ...

It happened in a second, quite literally, a second. With one click, I sent an email to more than 1,000 of my company’s most important leads, investors, friends and clients with the giant, eyesore of a ...