The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Multinational companies have capitalized on the ...

Studies show that people are more likely to buy a product or service if they can read about it in their own language. However, technical marketing translation requires a special blend of art and ...

Winning Gold at The Drum Awards for Agency Business in the Service or Business Innovation category is Locaria. Here's how, in its own words, it redefined its approach to media planning for global ...

Unbabel’s report on global marketing localization trends for 2023 shows how marketers are growing globally by using localization strategies that impact the company’s bottom line. Unbabel’s report ...

We have all had a chuckle or a belly laugh at the expense of marketing fails. Mercedes Benz entered the Chinese market under the moniker Bensi which directly translates to “rush to die” - a tagline ...

Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it ...

The technology is all well and good when it comes to creating content quickly, but what about the operational requirements of tailoring that content to different audiences? Bernie Bingham of Spark ...

Some 60% of global marketers have no strategy for multilingual content marketing, according to a recent survey by Cloudwords. That's a dangerous oversight, because not thinking about translation until ...

WHITE SULPHUR SPRINGS, W.Va. — Localization, the ability to customize product offerings to a local market, is a decade-old concept that is beginning to take form on a national scale. It was the topic ...