How Michaels went from ‘grandmother’s store’ to an unlikely success

Its new CEO is focused on opening re-imagined stores, with features aimed at customers’ desire for hands-on experiences and customization.
Retail Dive

Michaels boosts in-store experience with birthday parties, classes

Focusing in on the in-store experience, Michaels is introducing a birthday party planning service in the U.S. for children ages 4 to 13, the crafts retailer announced Thursday. Starting at $299, ...