Lego is building up an in-house programmatic media buying team and hiring programmatic experts in the United States and Denmark. It’s among several advertisers currently deepening in-house media ...

After years of progress eliminating waste in programmatic media buys, the Association of National Advertisers has added new benchmarks for brand safety and "suitability," including explicit risks to ...

Concord, the agentic media buying platform, today announced a $3 million seed funding round backed by A16Z Scout, Drysdale, Motier Ventures, Better Angle, and a group of industry angels including Rémi ...

Ever since 19th Century retail marketer John Wannamaker's "which half" quip, the ad industry has been transfixed by binary results, so it's not surprising that the just-released first quarter 2026 ...

Programmatic digital audio ad spending is forecast to reach $2.59 billion this year, and the marketers and media agencies driving that growth have never been more locked in, as every measured ...

Traditionally, digital out-of-home (OOH) inventory is grouped by venue type. But programmatic buyers want to know exactly what they’re bidding on – which is why generic categories like “retail” or ...