DEARBORN, Mich. — Pirelli Tire North America has designed a "tailor-made" Pirelli Scorpion ATR tire for the 2021 Ford F-150 pickup line — which went on sale this fall — and intends to use the product ...

To introduce the Scorpion ATR, Pirelli had gone out of its way to give the media a chance to experience the virtues of this newly designed tire, constructing an "off-road course" on a flat dirt field ...

The fourteenth-generation of America’s favorite pickup truck is here, and it comes with a new hybrid powertrain and a series of new and enhanced features. Among them are the new Pirelli Scorpion ATR ...

An all terrain tire designed for pickups and SUVs, well suited on-road and for light duty off-road conditions. The tire wears relatively well with a 60,000 mile projected tread life based on CR's test ...

DEARBORN, Mich.—Pirelli Tire North America has designed a "tailor-made" Pirelli Scorpion ATR tire for the 2021 Ford F-150 pickup line—which went on sale this fall—and intends to use the product as the ...

“The market is changing, and so is the consumer,” said Marco Crola, chairman and CEO of Pirelli, while introducing the company’s latest tire offering, the Scorpion A/T Plus. For a company that built ...

Pirelli Tire North America launched the All Terrain Plus — which replaces the 10-year-old Scorpion ATR — during a ride-and-drive event at Las Vegas Motor Speedway, April 4-6, attended by tire dealers, ...

Pirelli has taken to the world’s largest automotive specialty equipment show in order to unveil a brand new on and off-road all terrain tire. The Scorpion All Terrain Plus is said to deliver maximum ...