In an age where people stream music instead of buying it, how do you build something equivalent to a pre-order campaign for upcoming releases? The answer is to create a “pre-save” campaign, akin to a ...

In a recent TikTok video, musician Clinton Kane riffs on the push by labels to get fans to pre-save music from artists, even before their songs are released. In the video, his management team demands ...

You might be sharing more data than you care to offer when you pre-save an album on Spotify. Billboard has pointed out that labels sometimes ask for permission to track an extensive amount of info ...

YouTube Music's latest feature allows users to view and pre-save unreleased albums, another new feature that brings the service closer to parity with other music-streaming options. Reddit users ...