An estimated $14.88 billion worth of advertising will have been purchased in 2015 through automated software programs, also known as "programmatic advertising." By automatically buying and placing ads ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

As programmatic capabilities evolve, decision-making is no longer confined to a single point in the transaction. Some decisions still sit naturally within the DSP, while others may benefit from ...

Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...

The digital battlefield is heating up as election season looms. This year’s presidential and congressional races are unprecedented, potentially seeing the highest voter engagement or disengagement ...

Channel 4 has significantly expanded the availability of its streaming advertising inventory through a series of new ...

TripleLift, the Creative SSP powered by TL Spark, its agentic intelligence layer, today announced the release of its new ...

StackAdapt has launched what the company claims is a first of its kind integrated email and data hub that will bring martech and programmatic advertising under a single platform. StackAdapt co-founder ...

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from adblocking, fraud, changing data laws and skills ...

ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic ...