No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give ...

MINT Square, the programmatic advertising specialist, today announced the launch of a new membership-based offering designed to give advertisers and agencies streamlined, flexible access to the ...

NEW YORK & LONDON, June 04, 2025--(BUSINESS WIRE)--Global programmatic media partner MiQ today announced the launch of MiQ Sigma, a transformative AI-powered advertising technology trained on the ...

As we head towards 2026, Videoheroes gathered some industry experts to offer their thoughts on what the next 12 months holds for programmatic... What will define the next era of media buying? The ...

There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs ...