Insurance isn’t necessarily a fun product. For most folks, it’s a necessary evil. But with the help of a perky pitchwoman named Flo, Progressive has put a bit of joy into the process. Chief Marketer ...

Flo has been a memorable character since Progressive began featuring her (played by the actress Stephanie Courtney) in its advertising in 2008. Since then, Flo's appeared in more than 100 commercials ...

In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

Join us on a journey back in time to unveil the surprising, early beginning of Flo from Progressive's TV stardom.

Add Yahoo as a preferred source to see more of our stories on Google. What’s not to love about Flo, the Progressive insurance lady? For starters, she’s smart, sassy, filled with knowledge about ...

For years, Stephanie Courtney has been Flo from Progressive, the company’s spokesperson, and most recognizable employee. Along with her celebrity mascot competitors, — Geico’s Gecko, Allstate’s Mayhem ...

A long, long time ago, cavemen and lizards ruled the insurance world. Then came Flo. The goofy, spunky sales clerk in red lipstick, retro hairdo and "tricked-out name tag" has become a marketing ...