MICHIGAN — As New Yorkers pack subway cars, Texans sweat in sprawling heat and Ohioans dream of being Michiganders, their ...

For every dollar we had within the campaign, $10.78 came back into the state,” said Pure Michigan's vice president.

As one of Michigan’s top three industries, with manufacturing and agriculture, tourism takes over Michigan, writes columnist ...

Three trails spanning hundreds of miles across Michigan received the Pure Michigan Trail designation this week, recognizing ...

LANSING, MI — The beauty shots of Michigan’s lakes, sand dunes, and bustling downtowns inspired more than 1.5 million vacations last year, according to a new Pure Michigan report. The 2025 report ...

The news came during a surprise appearance by one of the social media influencers at this week's Pure Michigan Governor's ...

Memorial Day weekend is approaching, which means it's the unofficial start of summer in Michigan! Our state offers so much to explore this time of year, whether traveling by car across the Mitten ...

LANSING, Mich. — There is a brand new fragrance perfect for Michiganders that aims to put a Great Lakes vacation in a bottle. Pure Michigan — a tourism and promotion arm of Michigan Economic ...

As the iconic “Pure Michigan” marketing strategy enters its third decade, the state’s tourism leaders say there are no plans to take their foot off the gas of ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Visitor spending in Michigan was up 4.8% in 2024, a new ...

Fresh snow has fallen across the state this past week, which brings out winter sports enthusiasts across Michigan's many ski resorts. From skiing, snowboarding, snowshoeing, and tubing, there are ...