Shaq reveals the reason for the success of his shoe line with Reebok: "It's all about affordability"
The shoe business in the NBA is a battlefield unlike anything else in professional sports. Giant companies such as Nike and Adidas dominate the field, signing the league's biggest stars to signature ...
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Hershey let Shaq create a gummy line. Its success just spawned a new ‘multisensory’ candy
The newest line of Shaq-A-Licious gummies highlights the Hershey Company’s focus on non-chocolate candy. Letting Shaquille O’Neal into the candy factory has turned out to be a slam dunk for Hershey.
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