Mini is putting a furry face to the digital assistant that will feature in its upcoming models, starting with the Aceman concept. His name is Spike and he’s a virtual English bulldog that lives in the ...

If you're not already familiar, Spike has been Mini's bulldog mascot since the modern Mini was introduced back in 2001. It's not exactly the most well-known mascot in the world, as evidenced by the ...

MINI has presented its new intelligent personal assistant at the Auto Shanghai International Trade Fair titled, Spike. Inspired by the English Bulldog, he provides various forms of support to drivers.

From man’s best friend to in-car virtual assistant. Mini is planning to introduce its new in-car virtual assistant, designed with a little more personality than your typical voice-activated system.