In Consumer Reports’ labs, we design tests that identify which products are the best at what they do. But to find out which ones are also the most reliable and make customers the happiest, we rely on ...

In order to serve your customers better, you have to know them better, making the best strategies customer-centric. Conducting surveys and questionnaires give your brand access to information needed ...

But fewer people these days tend to respond, so pollsters have to reach out more widely, which raises cost considerably. One survey provider prices a 10 minute survey of 1,000 people in the tens of ...

When journalists and politicians want to find out the feelings and opinions of Swedes, they often look at survey results published by the SOM Institute. A new doctoral thesis in Theory of Science ...

One of the most commonly-used measurement tools in psychology research and practice is what’s called the patient-reported, or self-reported, test. This method involves giving a patient, client, or ...

With the midterm elections in the recent past and less than 12 months to presidential primary voting, many Americans have already taken part (or will shortly) in online and telephone surveys. These ...

The polite but insistent phone calls started coming for Brian Wille not long after he purchased his Odyssey minivan at Darrell Waltrip Honda in Franklin, Tenn. Was he satisfied with his purchase? Was ...