Norwegian maker of helmets, goggles and protection for skiing, biking and kayaking is entering it’s second quarter-century with a wild new look. Sweet Protection celebrates 25 years with a ...

Some brand origin stories are cool, and some brand stories revolve around a crew of misfits who built illegal skateboard ramps and kayaks together in the woods of Trysil, Norway while listening to ...

With a slow start to wintery weather, this gear shoulders the season incredibly well. Get these while you can because Sweet Protection’s limited editions always sell out, typically very quickly. In ...