In August this year, England’s most famous export, millionaire television personality, and e-bike enthusiast Simon Cowell broke his back after being thrown off a brand new bike he was taking out for a ...

There is only one problem with both of these headlines and stories: Simon Cowell wasn't riding an e-bike. He was riding a Swind EB-01. which is a very different thing – it is an electric motorcycle.

13 May 2021, 02:28 UTC · By: Elena Gorgan // Music mogul finally addresses his back-breaking fall from a very powerful e-bike, says he had no idea what he’d bought until he went for that first ride ...

Simon Cowell is considering suing the e-bike company that sold him the high-powered two-wheeler he was almost killed riding, according to a new report. A former employee of the company Swind — which ...