Adelaide, a leader in the field of attention-based media quality measurement, and TVision, the company measuring every second of TV and CTV viewer attention and engagement, have announced a global ...
The new integration turns CTV attention measurement into a real-time activation signal, improving brand recall and message retention. OpenX Technologies, Inc., one of the world’s leading omnichannel ...
NEW YORK--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of OpenX Attention Targeting, a first-to-market capability ...
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