Past neuroscience research has identified patterns in neural activity typically observed when humans are engaged in value-based decision-making. This is the process through which humans choose between ...

"It’s not personal, it’s business." That phrase might as well have been a lullaby for generations of executives who slept soundly through the ethical consequences of their decisions. For decades, it ...

Please provide your email address to receive an email when new articles are posted on . Partnering with third party value-based entities reflects a larger shift in how hospitals enter new payment ...

Emily Falk, vice dean of Penn’s Annenberg School of Communication, recently published her first book, which examines the neuroscience of decision-making, behavior change, and successful communication.

Many organizations implementing AI agents tend to focus too narrowly on a single decision-making model, falling into the trap of assuming a one-size-fits-all decision-making framework, one that ...

Precision medicine faces logistical barriers, including inconsistent biomarker testing and workflow variability in oncology practices. Academic centers benefit from robust clinical trial frameworks ...