It’s hard to imagine Ford without the Mustang or Bronco: two of the most iconic badges in the company’s history. But Ford’s latest trademark filings suggest the Blue Oval may be preparing to add a ...

One of the most notable cars at the world’s largest motor show, the German International Automotive Exhibition (IAA), held in early September of last year, was Volkswagen’s ‘ID. Polo’. The fact that ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Getting a product name just right is a tricky balance. Brandwatch, a ...

When BMW started introducing modern electric vehicles, it adopted a techy, Apple-inspired naming convention, resulting in names like the i3, i4, iX, and i8. However, enthusiasts of the brand will ...

Initialisms have frequently been used in the names of vehicle and to designate trim levels for decades. Examples include T/A, short for Trans Am; ST (Sports Technologies) tacked on the names of Ford ...

The debut of the new Q6 e-tron not only heralds the dawn of Audi’s next generation of electric vehicles, but it also signals yet another shift in the brand’s naming conventions. Beyond the use of odd ...